Know Who You’re Advertising To (And It Isn’t Everybody!)
When you ask a business owner who his product is for, it’s not uncommon for him to say, “Everybody!” For the moment, we’ll forgive his enthusiasm. After all, consumer products with mass appeal do make...
View ArticleScientific Advertising Audio Book
Scientific Advertising by Claude Hopkins is one of my favorite copywriting books of all time. I’ve read it straight through three times, and I’ve quoted it many times besides. I’m not sure what it is...
View ArticleHow to Write Bullets that Penetrate Your Prospect’s Natural Buying Defenses
Learning how to write bullets may be one of the most important copywriting skills you ever learn. This is because bullets often do all the “heavy lifting” in a sales letter. They’re the words that...
View ArticleHow to Swipe a Sales Letter
Ever wondered exactly how to swipe a sales letter? If so, you’ll want to pay close attention. Because in just a moment I’m going to demonstrate HOW to swipe a sales letter. But first, you should know:...
View ArticleGood Sales Copy Is a Well-Manicured Lawn
Good sales copy is a well-manicured lawn. There are probably dozens of metaphors that I could have used to describe good sales copy, but this is the one that’s stuck with me. While it may seem like a...
View Article6 Ways to Get the Most Out of Your Membership
As you know, Copywriting Code is a membership site that teaches you how to write direct response copy. Direct response copy is copy designed to get an immediate action, usually in the form of a sale....
View ArticleHow to Create Scarcity When Scarcity Doesn’t Exist
A man goes to a buy a new car. There are literally dozens of the same make and model he wants on the lot. There are even more at the dealership down the street. And yet when it comes time to buy, he...
View ArticleHow to Get New Paying Members… Even in a Bad Economy
Selling memberships to a membership web site is not always easy. Especially when the economy is not doing well. The reason why is one of the first places people look to cut expenses is on their bank or...
View ArticleDifferentiation: The Key to Effective Copy
Your house needs painting. The south and west sides are especially faded, and the HOA has sent you a notice saying you have 60 days to get your house re-painted. Nobody has recommended a house painter...
View ArticleHow to Write Google Ads that Get Clicked
If you use Google Adwords to promote your products or services online, then you’re in luck. Because today I’m giving you a special 9-page report all about how to write Google PPC ads that get clicked...
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